9giantsteps - Latest Comments in Coin a phrase: The Straddle

Re: Coin a phrase: The Straddle

Musicvideos1 — Mon, 21 Sep 2009 11:08:44 -0000

so nicely written Creativity in Productivity in Creativity. it also a creativity. Indie

Re: Coin a phrase: The Straddle

tucson web design — Thu, 17 Sep 2009 17:41:33 -0000

What changed things so much is how people are using the web to facilitate social interaction. Social proof has always been one of the most effective marketing angles and the web allows people to share ideas so quickly and easily.

Re: Coin a phrase: The Straddle

Spyzooka Review — Thu, 17 Sep 2009 12:25:57 -0000

Your spot on and you display your comments relevancy with your examples. The real estate example is spot on and shows exactly why you someone needs to straddle both worlds effectively

Re: Coin a phrase: The Straddle

Zeina — Sun, 30 Aug 2009 10:03:15 -0000

I can very well tell my personal experience of tequila shots. It was mindblowing. Enjoyed a lot.

Re: Coin a phrase: The Straddle

Austin Marketing Agency — Fri, 28 Aug 2009 10:50:43 -0000

Well it seems that online marketing is quite effective for some business, one of the famous way to market online is using social media sites such as twitter and facebook

Re: Coin a phrase: The Straddle

Jacob — Wed, 26 Aug 2009 08:26:38 -0000

Great information about Nike Plus. Its so good to read about this.

Re: Coin a phrase: The Straddle

Conveyancing — Thu, 13 Aug 2009 05:44:19 -0000

Think about it: Facebook works because it allows you to enhance and augment your offline experiences. You post photos of things you do with your friends; you write on each others’ walls regarding offline experiences.

Re: Coin a phrase: The Straddle

Vitamins — Mon, 03 Aug 2009 03:21:21 -0000

I believe that the reason Facebook is just crushing MySpace (random sample of the hundred or so students I teach

Re: Coin a phrase: The Straddle

Hampers — Sat, 01 Aug 2009 22:05:44 -0000

Still nothing can beat the essence of dealing with your customers "personally". The magic of personal touch is really a big issue if you want to stay in your business no matter the circumstances. Tweeting is already one way of keeping in touch "virtually" but be sure to say the truth and also follow those who followed you.

Re: Coin a phrase: The Straddle

miami web designer — Sat, 25 Jul 2009 11:23:14 -0000

It all makes sense. The Straddle keenly applies to marketing, and emphasizes on the various elements concerned with its success. Brilliant!

Re: Coin a phrase: The Straddle

carlalynnehall — Thu, 11 Jun 2009 00:50:21 -0000

Hi George!

When I recently participated in the Artists House live chat, John Snyder and Andrew Goodrich mentioned your concept of "The Straddle", which I had to ask about because it sounded so interesting. When they explained it fully, I realized that you're absolutely right!!!! In fact, BRILLIANT!!! I think that "The Straddle" is something that some self-promoters already do, even if they're not conscious about it. It's basically getting out and about to meet the folks you're meeting online.

First things first, you gotta leave the house! Gary Vaynerchuk seems to attend every social media conference known to man, in addition to wine tastings and other events. In plain talk, he's simply networking online AND offline. In a recent interview, Gary recommends that people attend events and conferences within their niche because (I'm paraphrasing) everything happens because of the involvement of other people, and we have to go out and meet them so they know who we are.

In an organization like Artists House, doing the straddle would mean that you, John, and Andrew get out as well, to shake hands and kiss babies at every music conference you can afford to attend. It also means making in-person connections with bands and musicians in New Orleans. Artists House can also offer musician workshops. I've seen the live chats done from your home, and you could probably host musicians there to teach them about creating viral videos, or something else useful. Of course, you could also videotape that workshop and sell it later as a DVD, but that's another blog post! ;-)

As Andrew has been in the Twitter trenches (working hard to attract over 10K followers for @ArtistsHouse), I also suggest that he step forward a bit more as the "Milennnial Generation" face of Artists House. When there are local music seminars and/or performances in NOLA, put Andrew to use and send him out to those late night shows. Both you and John Snyder also have your particular tribes, and events that you attend, so those are ways that you're already straddling.

And remember that you can also create low key events for people to meet up too. For example, I'm organizing a bowling tweet up later this month at a local bowling alley that celebrates "Twitter Tuesdays" and offers discounts for bowlers who twitter. I'll happily tweet about anyone who shows up that night, and they'll probably tweet about me and the bowling alley too.

As you've mentioned, online tools do give the illusion of progress, but ultimately, the people who leave their home to attend your events, visit your trade show booth, and/or offer up their email address are much more engaged, as well as invested in what you have to offer online and off.

So that's my two pennies. Hope it helps!

Carla
_____________
Carla Lynne Hall
Musician & Music Marketing Consultant
http://RockStarLifeLessons.com

Re: Coin a phrase: The Straddle

Preston Ely — Fri, 15 May 2009 07:24:28 -0000

I agree with you . You got to be connected with both world.

Re: Coin a phrase: The Straddle

Best SEO Package — Tue, 05 May 2009 00:16:40 -0000

Great article, I really enjoyed reading your brilliant insights over things.. we all know that social media marketing is one of the most powerful strategies today that can drive traffic and also sales to our website.. you really hit the spot over the area of web 2.0

Re: Coin a phrase: The Straddle

Braden Piper — Thu, 05 Mar 2009 18:56:38 -0000

I will gladly share the offline experience of shooting pool and drinking tequila at your house, Howard. If you think of something more fun, let me know.

Re: Coin a phrase: The Straddle

George Howard — Thu, 30 Oct 2008 16:58:14 -0000

Right on, thanks! Great point about Nike Plus.

George

Re: Coin a phrase: The Straddle

RyanMoede — Thu, 30 Oct 2008 16:55:04 -0000

Kudos on a thoughtful post. Social media is certainly at its best when it is fostering real-world relationships. And brands that use social media well are often playing the role of facilitator - bring people together through online and offline experiences (eg Nike Plus).